50 years 50 Lessons

Résumé éditeur

50 Years, 50 Lessons. Some of the things I've learned so far. 50 Years, 50 Lessons is an insightful collection of unconventional reflections from Jean-Marie Dru, the Chairman of TBWA, one of the world's most successful advertising networks. In this book, he distills 50 years of professional and personal experience into precious nuggets of advice, useful to us all, both at work and home. “One day or Day one. That is your decision.” This encouragement to banish procrastination from our lives is just one of the 50 observations made by Jean-Marie Dru. It demonstrates how an unconventional way of looking at things can provide positive and durable results in a corporate and personal context. This disruptive approach even offers advice on how we can contribute to improving the state of our world. The tips he provides are intrusive, provocative, and often come from unexpected angles. It goes, for example, from: Personal counsel: • Be better than yourself; • Enjoy being wrong; • Learn to be a better learner. To business advice: • Slow down to speed up; • Deduction creates nothing; And how we can help our planet: • The business of business is to improve the state of the world. The principles are based on the author's personal observation of hundreds of companies over five decades. He examines what has enabled them to cultivate a creative environment, to deliver profitable growth and to achieve long-term success. And, more importantly, what has allowed them to build and maintain high employee engagement in the workplace and to bring out the best in their people. Given the author's background, it might seem at first glance that this advice is for advertising or marketing people. However, this book contains plenty of useful advice that can help each one of us fuel our self-motivation in everyday life. The purpose is to get us closer to a common goal we all share: to make a habit of success in everything we do.